Private Exclusive Program

Pre-Market Your Most Valuable Asset

Just like many companies test products with a smaller audience before launch, listing your home as a Keller Williams Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.

The Benefits of Pre-Marketing Your Home As a Keller Williams Private Exclusive

Soft-Launch to an Exclusive Audience

Make your listing available to a network of thousands of top agents.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public.

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops.

Test Your Price & Gain Insights

Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Market Summary

Keller Williams Private Exclusives are properties that are only accessible to Keller Williams agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.

When you work with a Keller Williams agent, listing as a Private Exclusive is the first stage of our 3-Phased Marketing Strategy designed to maximize demand and fine-tune your positioning for the best possible sale outcome.